Here is my final set for the Chivas USA rebrand competition
A-League Redesign | Melbourne Victory
I feel like the Victory are a few minor tweaks away from a great crest. I cut down on the amount of grey used around the V shape. I took the outlines around the Victory, really just tried to make the whole look fresher. The kits are pretty basic. I went off the template for the cuffs, but I have piping and a V on the chest.
A-League Redesign | Newcastle United Jets
The crest was a difficult upgrade, because the colors don’t work together on how I normally go about logos, with the darker colors always making outlines. I did what I could, and just tried to clean up the look with what I got. I adjusted all the colors a little to try and make them pop. On the kits, I kept the vertical Barcelona looking striped kits on the home, but used white pants. The clash is a old version of their home, because gold is unique to the league and stands out.
A-League redesign | Central Coast Mariners
My 3rd A-League rebrand, this time the newly crowned champions. I wanted to put the logo entirely into a circle, so I ended up with a yellow and navy circle. I used powder blue as another color in addition to the main two. Instead of the wave, I put an anchor. On the kits, I did a look similar to Ajax, because the kits they have now reminded me of them. Finally, an all white clash.
I messaged my friend Mark about a friendly competition on the Chivas USA rebrand contest. So we both did crest, and are going to release kits soon.
What do you all think?
A-League redesign | Perth Glory
The second team in my series is Perth. Their logo is pretty gradient-astic. There isn’t really imagery for glory, so I took the sun burst and ball and just kinda created around it. I did a vertical oval, took some creative liberties, added the name and year, and thought the final product was pretty good. The kits are nike, and I did some thing Nike has been doing with their soccer kits. some horizontal bars on the home, then a tapered stripe on the clash.